Get a Whopper for a penny: Burger King trolls McDonald's with new deal

(KKTV) - Burger King took marketing to a whole new level this week with a deal that sends their customers to their competition.

The deal has been tabbed "The Whopper Detour," and people can get a Whopper for a penny if they take part. In a video posted on its website Burger King listed out the steps:

1. Download the BK App
2. Drive to McDonald's (getting within 600 feet should do it)
3. Order a Whopper Sandwich for 1 cent
4. Pick it up at the nearest Burger King

Genius? Or pure evil? The video below shares more details on the new marketing campaign.