The Big Reveal
4pm to 6p.m
The Business of Art Center, 513 Manitou Avenue, Manitou Springs, CO, 80829
“The Big Reveal” Sets New Tone for Manitou Arts Organization
Business of Art Center unveils new name and branding
Manitou Springs, CO, October 17, 2013—When the red curtains are pulled back on Monday, October 28, the Business of Art Center in Manitou Springs will have a new name and a new look. What remains the same is the organization’s mission of bridging art and community. For 25 years, the BAC has been a leading advocate for the Arts and one of the cultural gems in Manitou Springs, a town known for its intense focus on art and community. Executive Director Natalie Johnson says that was a key element when the decision was made to change the name of the BAC.
“We’ve always had strong support and participation from the community, and they were very much involved in exploring options for a new name,” said Johnson. “Over the course of a year, we invited more than 100 people to suggest names. Ultimately, it came down to ‘what best describes who we are and what we do?’ When the names were brought before our board, there was unanimous consensus on the new name and look. We’re very excited to share that with the public on the 28th.”
The name change is the latest in an ongoing drive to update and continue to grow the BAC, and if the high energy of the activities in the two buildings is any indication, the experiment is a huge success. The BAC is a true cultural center and resource in Manitou and Westside—home to five active art galleries and seven arts/cultural organizations and host to over 65 events each month. The location also served as a coordination point for over 2,500 volunteers during the recent flood cleanup.
“The Big Reveal”, slated for Monday, October 28 from 4 p.m. to 6 p.m., will include the unveiling of the new name and logo, as well as a ribbon-cutting and refreshments. For more information, scan the QR code, visit www.thebac.org or join us on Facebook: www.facebook.com/BAC513. #TheBigReveal
About The Business of Art Center
Celebrating its 25th anniversary this year, the Business of Art Center is dedicated to creating a community in which members flourish creatively and professionally in a mutually enriching relationship with the Arts. A collaborative incubator for the Arts, the BAC has been and continues to be a cultural heart of Manitou Springs and unflagging resource for artists. Visit www.thebac.org.
Laura Ettinger, 719-231-7202