Senter Leaving CU To Become AD At The Citadel

By: CU Media Relations
By: CU Media Relations

BOULDER —Jim Senter, who has worked in a several key capacities in the University of Colorado Athletic department since joining the program in 2006, was named athletic director for The Citadel on August 6.

Senter, 52, becomes the 12th athletic director in the history of the school, a prestigious military academy located in Charleston, S.C. His first day there is Monday, August 25 while his last day in Boulder is Wednesday (today, August 20).

“It has been an honor to have been a part of CU athletics during the past nine years,” Senter said. “I have enjoyed my association with players and staff alike but I want to put a big shout out to our donor base and season ticket holders who have continued to support the Buff Club and scholarships.

“CU is in good hands and I look forward to watching the various coaching staffs take their respective teams to the next level,” he added. “I would like to thank the CU leadership for their support and for allowing me to be a small part of such a great institution.”

Promoted to senior associate athletic director for external operations just this past spring, Senter’s duties included serving as the sports administrator for several programs, including football, and overseeing most aspects of the football program with a special emphasis on human resource needs and coaches contracts. He had been named an associate AD on Sept. 1, 2011, after transitioning over from the CU Foundation where he had a similar title while serving as the director of development since he first arrived at Colorado in June 2006.

In that role, his responsibilities included all fundraising efforts, including CU’s annual fund (student-athlete scholarships), major gifts and coordinating all donor activities and the hiring of staff.

A prominent figure with the National Association of Athletic Development Directors (NAADD), he served as the organization's president for the 2013-14 athletic year. A long-time administrator with the group, he was first named to the executive committee in 2007 and served as second vice president and secretary in 2011-12.

“I can’t emphasize how valuable Jim has been to our department,” CU athletic director Rick George said. “He has been an integral part of charting the future direction of CU athletics and played a significant role in developing our strategic plan, something I know impressed the people at The Citadel. Our loss is certainly their gain, but I am certainly happy for Jim and Susan (his wife) and know that he’ll do great in his new role.”

Senter came to CU from San Diego State University where he had worked in a similar capacity for 18 months. Working closely with the University foundation on development projects on campus, he was responsible for overseeing the athletic department’s development, including major gifts. As the athletic director at Idaho State from 2003-04, Senter helped increase football attendance by 19 percent and saw the school’s advertising, marketing and corporate sales revenue jump $600,000 during his stay in Pocatello. Senter was part of the senior staff at the University of Idaho, serving as chief fundraiser and associate athletic director for three years.

At Idaho State, Senter was responsible for the University’s Capital Campaign for Athletics, helping raise money for the $13 million athletic facility expansion. He also ran the annual fund for Vandal Athletics, handling the work of 48 national directors and overseeing and planning a fiscal budget of $1.2 million.

Before moving into administration and joining the development staff, Senter was an assistant football coach for the Vandals for nine seasons. He wrapped up his coaching days in 1997, when he was the assistant head coach and recruiting coordinator for a Vandals squad that compiled a 13-9 record over the ’96 and ’97 seasons. Senter coached the linebackers and defensive line from 1986-92, as Idaho went 52-21 and reached the NCAA I-AA playoffs six times in seven seasons.

Senter began his coaching career at Coffeyville Community College in Kansas, where he was a student assistant for the 1981 and 1982 seasons, a role he later held at his alma mater, Tulsa, between 1983 and 1985. He earned his bachelor’s degree in Physical Education from Tulsa in 1985. His passion for coaching brought him to Idaho where he served as defensive line and linebackers coach at Idaho for six seasons before being promoted to assistant head coach. While coaching at Idaho, he earned a master’s degree in recreation from the school in 1992.

He is married to the former Susan Beck, and the couple has four children, Shawna, Derick, Matthew and Samantha.


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