BOULDER — Lance Carl, who participated in one of the key plays on the football field as a player for the University of Colorado in the mid-1980s, will return to the school for the fourth time in his career as he has been named the associate athletic director for a newly created external role that encompasses business development, community partnerships and as the coordinator for non-game day events.
Carl, 48, rejoins CU after spending the last eight years with the Colorado Department of Higher Education, where he was a director for student motivational outreach. He was a direct liaison to all middle and high schools throughout the state, as well as for parents and administrators. He developed the Umbrella of Success motivational presentation and delivered that message to 140,000 students, parents and administrators during that time.
“I am honored to be a part of Rick George’s staff,” Carl said. “I’ve known Rick for over 25 years, and I believe he’s going to be an outstanding leader for the athletic department. My last time here was as a graduate assistant coach in the 90s, so the opportunity to return to CU once again and serve in this role has me really excited to hit the ground running. It’s both an honor and a privilege.”
In his role, he will work to build strategic community partnerships, improve the department’s engagement with local community entities, and work to attract non-game day event business to CU’s athletic facilities.
“Lance is the right person at the right time for this position,” George said. “He is well respected around the state from his work in higher education, he is well connected, and I know will be able to meet the challenges that this position entertains in aiding the direction we need to take the athletic department in community outreach and building new and creative revenue streams.”
As a junior split end in 1986, he led the team in receiving with nine catches for 171 yards and two touchdowns, as with the Buffaloes in their second year of running the wishbone offense under coach Bill McCartney, Colorado didn’t throw the ball all that often. But one of those scores was as big as they come, a 52-yard reception from O.C. Oliver on a perfectly executed halfback option that answered a Nebraska field goal and put CU ahead, 17-7, on the first play of the fourth quarter. That helped keep the third-ranked Huskers at an arm’s length and the Buffaloes went on to win, 20-10, in a game referred to as “the turning point” for the school under McCartney.
He graduated from CU in 1991 with a Bachelor’s of Arts degree in Sociology; he had first returned to CU to finish his degree after signing as a free agent with the Washington Redskins and returning to his native Iowa.
Carl then came back to CU as a graduate assistant coach under Rick Neuheisel for the 1996 season. He also spent four years as a regional scout for the Philadelphia Eagles of the National Football League.
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