Rockies, Coors Agree To 10-Year Sponsorship Extension

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Molson Coors Brewing Co., the No. 3 beer producer in the United States, will be a fixture at Coors Field in Denver for at least the next decade.

The Golden-based brewery said Monday it's signed a 10-year sponsorship agreement with the Colorado Rockies of Major League Baseball. Financial terms of the pact weren't disclosed.

The deal which includes licensing, advertising and hospitality rights extends an agreement first signed when Coors Field opened. It also gives Molson Coors exclusive naming rights for a seating section behind home plate.