Sports Authority is racing to post its name around the home of the Denver Broncos after winning the naming rights for the stadium.
The Colorado-based retailer began working Wednesday to take down the old Invesco Field signs at what will now be known as Sports Authority Field at Mile High.
Stadium officials voted unanimously Tuesday to let Sports Authority take over the naming rights from Invesco, a mutual fund company.
The company is taking over the last 10 years of Invesco's $120 million contract. It will pay the roughly $32 million still owed under the deal.
Sports Authority also plans to provide video booths where fans can record messages to players and invite high school teams to hang their helmets inside the stadium.