Sports Authority Racing To Post Signs At Mile High


Sports Authority is racing to post its name around the home of the Denver Broncos after winning the naming rights for the stadium.

The Colorado-based retailer began working Wednesday to take down the old Invesco Field signs at what will now be known as Sports Authority Field at Mile High.

Stadium officials voted unanimously Tuesday to let Sports Authority take over the naming rights from Invesco, a mutual fund company.

The company is taking over the last 10 years of Invesco's $120 million contract. It will pay the roughly $32 million still owed under the deal.

Sports Authority also plans to provide video booths where fans can record messages to players and invite high school teams to hang their helmets inside the stadium.

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  • by Kam592004 Location: Cosprs on Aug 17, 2011 at 05:11 PM
    I moved and lived in this area for almost 25 years knowing the stadium as Mile High. It will always be Mile High
  • by Anonymous on Aug 17, 2011 at 05:00 PM
    Future Homeless Camp at Mile High!
  • by Terri Location: Pueblo on Aug 17, 2011 at 03:54 PM
    How about asking the taxpayers what to name it since they have provided nearly all the revenue to build the stadium? No matter who "buys the naming rights", it will always be known as "Mile High Stadium". Period.
  • by Bronco Fan Location: Colorado springs on Aug 17, 2011 at 03:32 PM
    wow...all you guys that are hatin get a life! Are you so unhappy with yourself that you have to hate on kktv web site. Grow up!
  • by The Man Location: Colorado Springs on Aug 17, 2011 at 02:51 PM
    They Should call it REG Field....which stands for REGULAR SEASON ONLY, because its seems since winning the super bowls last 2 decades ago they cant even make the playoffs....hahaha...They should thank Daniels for making the team worse by cutting all his great players... Dolan should have give MIKE SHANN another year.. Now ill watch when the Raiders and Chargers play!!!!
  • by Jean on Aug 17, 2011 at 02:04 PM
    Really!!! Couldn't be any longer???
  • by jay on Aug 17, 2011 at 12:09 PM
    Loser field does have a nice ring to it.. Oh wait a minute.. can't put the broncos and ring in the same sentence..
  • by Dennis Location: Colorado Springs on Aug 17, 2011 at 10:43 AM
    Why couldn't we have just named it Mile High Stadium like it has been known for for years. Why is it that owners of large buildings and complexes have to have their names showing, it's not like we don't know who owns them.
  • by Greg Location: C/S on Aug 17, 2011 at 10:43 AM
    @Um ok: Interesting that you say that as every Denver Broncos home game continues to sell out.
  • by @Anonymous on Aug 17, 2011 at 09:40 AM
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