Sports Authority is racing to post its name around the home of the Denver Broncos after winning the naming rights for the stadium.
The Colorado-based retailer began working Wednesday to take down the old Invesco Field signs at what will now be known as Sports Authority Field at Mile High.
Stadium officials voted unanimously Tuesday to let Sports Authority take over the naming rights from Invesco, a mutual fund company.
The company is taking over the last 10 years of Invesco's $120 million contract. It will pay the roughly $32 million still owed under the deal.
Sports Authority also plans to provide video booths where fans can record messages to players and invite high school teams to hang their helmets inside the stadium.
Copyright 2015 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.
If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.powered by Disqus
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.