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In Shadows Of Hype, Dialogue Of 'Too Much' At SXSW

By: AP
By: AP

AUSTIN, Texas (AP) -- At South By Southwest's 2012 interactive conference, there was, as usual, no shortage of eagerness for new developments and excitement for gadgetry.

What's the future of online scrapbook Pinterest? Will the location technology of apps like Glancee and Highlight upend social networking? What's next? And is it on Android yet?

But in the shadows of the relentless push toward new digital frontiers, there was also an undercurrent of more skeptical dialogue. This year, it seemed, there was increased debate about the possible downside to mounting technologies and the effects they may be having on our lives.

"Too much" was a phrase often uttered not just about the rising crowds of some 20,000 SXSW interactive attendees, but of tech advances into daily life.


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