It pays to advertise.
The city of Aspen is now charging all businesses with outdoor sandwich-board signs an annual $65 permit fee.
According to the Aspen Daily News, some businesses have been allowed to have permanent sandwich board signs in city rights-of-way for free if a storefront is not easy to find.
City officials say businesses are being charged for the time it takes to process the permits.
Updated: 04/05/2013 - A look back at that amazing Rockies home opener, 20 years ago! Were you there?