Molson Coors Brewing Company is forming a business unit to cultivate super-premium beer which is one of the fastest growing industry segments.
The new AC Golden Brewing Company will be designed to build on the success of Coors' Blue Moon Belgian White Ale which had double digit growth in the first quarter.
The company told employees about the developments in an e-mail last week and a Coors spokeswoman declined additional comment.
Analysts say other large brewers are pursuing similar strategies to tap into the higher-end beer market which has experienced strong growth in recent years.
The Denver-based Molson Coors is one of the world's largest brewers.
KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.
If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.powered by Disqus