A new study has come up with a clever way to get kids to eat their fruits and veggies. It showed those finicky eaters were more likely to eat healthy snacks if they were in McDonald's wrappers.
The McDonald's logo is leaving an impression on children as young as three years old.
To know it is to love it... If you're a kid.
“I like McDonald’s. With the playground and the food,” said one child.
McDonald’s is a fast-food favorite of millions of children, but the hold this hamburger joint has on kids be stronger than what parents thought.
Researchers had preschoolers ages three to five sample identical McDonald's foods in name-brand and un-marked wrappers.
The finding: overwhelmingly kids said the same foods wrapped in the McDonald’s wrappers tasted better.
“These are young kids who can't read don't see signage just recognize McDonald’s,” said Mac Clous with the Daniel’s College of Business at the University of Denver.
Clous said the study shows how powerful brands can be even among young kids, and we can't blame McDonald’s he says, it caters to kids in many ways.
But parents beware.
“Be careful what your kids seeing and watching and recognize its making a strong impression,” he said.
About 77 percent of the kids surveyed said french fries in a McDonald's wrapper tasted better than the same fries that were unwrapped, and 54 percent said they preferred McDonald's wrapped carrots over ones that were not wrapped.