Using Social Media To Complain To Businesses

By: Sarah Schwabe Email
By: Sarah Schwabe Email

More and more customers are using social media to complain to businesses.

In some cases, the problems are being resolved faster.

It's a way for customers to get the attention of big companies when they are not happy with the service they are receiving.

To put this in perspective, last year Sears had almost two million conversations with customers through different social media sites.

Best Buy responded to 62,000 customer issues on Twitter and another 30,000 on Facebook. Its average response time is 15 minutes.

Some companies have employees that respond to social media issues 24 hours a day, seven days a week.

To make sure your post gets attention, social media experts say to put the business name in a hashtag. They also suggest making the message concise, direct and polite.

If you have something you want us to look into, you can make an 11 Call for Action by calling 719-457-8211.

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