They come in every shape, size and for every occasion, but who writes the magic prose inside greeting cards? Some shoppers, including Randy Romanchek have their theories.
"Maybe they work upstairs above one of these shops!" Said Romanchek.
Not writer Leona Hepburn. A poet, she crafts her greetings from the comfort of her home, with a little help.
"I invite inspiration from the Creator and we write together," said Hepburn.
What flows from Hepburn's pen is a gift of words elusive to so many, including Romanchek.
"I can't make up my own stuff, so if I can find the card that says what I want it to say..."
Then, says Hepburn, if it were her card, she would have done her job.
"My calling is to express myself so others are helped by what I express."
One year, Hepburn did that so well, she won the coveted "Louie"-- call it the Academy Award for card writers-- for her Christmas greeting.
"I don't know how I won, except that I just wrote what I felt in my soul." During the summer months no less. With no snow or nativity scenes to inspire her, Hepburn says she found inspiration to write the card, in her heart. Hepburn's cards are now out of print, but hot off the press, her book, "Quaddle, a Different Kind of Goose." Hepburn says the moral of the story is, "be kind to everybody, no matter how different they are." The book is not available in stores, but to obtain a copy you can e-mail Hepburn at email@example.com.