A study by the National Social Norms Resource Center says college administrators need to accept that students drink and encourage them to drink safely.
At a convention in Denver Friday, researchers presented findings of the study. It says students have developed their own methods of drinking safely, such as designating a driver, limiting spending, going out in groups and speaking up when someone is overdoing it.
But Henry Wechsler, director of College Alcohol Studies at the Harvard School of Public Health, said what is really needed is tougher penalties for drinking, limiting student access to alcohol and controls on the alcohol industry's marketing.
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