People angry with the Mormon church for promoting a ban on gay marriage in California are promoting a boycott of Utah's growing tourism industry and the Sundance Film Festival.
The church, headquartered in Salt Lake City, encouraged its members to work to pass California's Proposition 8 by volunteering their time and giving money for the campaign.
Thousands of Mormons worked as grassroots volunteers and gave tens of millions of dollars to the campaign.
A tourism boycott in Utah could prove costly for the state.
It brings in $6 billion a year.