Tourism officials are crediting an advertising campaign for boosting tourism in Colorado, which hit a record for visitor numbers last year.
A study commissioned by the Colorado Tourism Office shows a record 25-point-eight million domestic overnight visitors in 2004.
The study was conducted by Longwoods International, a marketing research firm.
Senior vice president Michael Erdman says credited a campaign launched by the tourism office last year for the record. Campaign costs were four-point-nine (m) million dollars during the 2004 fiscal year.
Erdman says business travel was down two percent, following a national trend, but an increase is expected in 2006.
Tourism officials plan to continue the ad campaign this year.