Colorado Tourism

By: AP
By: AP

Tourism officials are crediting an advertising campaign for boosting tourism in Colorado, which hit a record for visitor numbers last year.

A study commissioned by the Colorado Tourism Office shows a record 25-point-eight million domestic overnight visitors in 2004.

The study was conducted by Longwoods International, a marketing research firm.

Senior vice president Michael Erdman says credited a campaign launched by the tourism office last year for the record. Campaign costs were four-point-nine (m) million dollars during the 2004 fiscal year.

Erdman says business travel was down two percent, following a national trend, but an increase is expected in 2006.

Tourism officials plan to continue the ad campaign this year.

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