Colorado has one of the highest numbers of college graduates in the nation but most of those degrees are coming from out of state.
Only about 20 percent of high school students go on to graduate from college.
That problem is known as the "Colorado Paradox" and Tuesday Governor Owens announced a five year, 15 million dollar campaign to get more students interested in going to college.
The money will be used to pay for radio and television ads, both in English and Spanish. It also will include outreach to parents and students as early as middle school and training for guidance counselors.
The state is spending five million for the effort and looking to businesses, foundations and individuals to pitch in the rest.