Coors Light is going a little too light on its sales.
Sales of the beer are down for the first time since its launch 25 years ago.
More than 325 thousand gallons less have been sold since last year and analysts prediect the trend will continue.
One reason: the brewing company's decision to target the beer
towards twenty-something males in 2001. The strategy may have alienated its core, older audience instead of hiking sales.