SAN FRANCISCO (AP) -- Buying ads on Twitter is about to get easier for small businesses. That's because the online messaging service is adding a key piece to its moneymaking model.
Twitter is making it more convenient by unveiling a long-awaited automated system that will enable advertisers to manage their marketing campaigns and budgets without having to deal with sales reps. The self-service approach announced Thursday initially will only be available to advertisers who accept or use American Express cards before Twitter opens the system to all comers later this year.
Flipping the switch on self-service advertising is the latest sign of Twitter's ambition to create a powerful marketing vehicle in the mold of Google and Facebook.
It also marks another stepping stone toward an eventual initial public offering of stock from Twitter.
KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.
If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.powered by Disqus