REDWOOD SHORES, Calif. (AP) -- Oracle is buying social intelligence company Collective Intellect Inc. for an undisclosed sum to expand its social media tracking services.
Collective Intellect helps businesses monitor and respond to consumer conversations on Facebook, Twitter and other social media platforms. The privately held company is based in Boulder, Colo.
Oracle Corp., based in Redwood Shores, Calif., announced the deal Tuesday and says it will close in the second half of the year.
The deal comes a day after Salesforce.com Inc. announced that it would buy social media marketing company Buddy Media. As more companies promote themselves on social media, technology companies are looking for ways to help customers manage their presence in those mediums.
KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.
If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.powered by Disqus