KKTV - E-news - Headlines

Intel To Launch Biggest Ad Campaign In 8 Years

By: AP
Posted: Mon 3:21 PM, Jan 09, 2012

LAS VEGAS (AP) -- Betting big on its "ultrabook" concept, Intel says it will launch its largest advertising campaign since 2003.

The campaign to push the new thinner and lighter notebook computers will start in April, says Kevin Sellers, Intel's head of advertising. He didn't say how much Intel Corp. would spend on the ads and other initiatives. He spoke to the press on Monday, ahead of the opening of the International Consumer Electronics Show in Las Vegas.

Though it chiefly makes processors, Intel often prods PC makers to build their products in certain ways. The "ultrabooks" are similar to Apple's MacBook Air, which launched three years ago. PC makers have responded well to the ultrabook idea. Intel says there are 75 models on the way.


KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.

If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.

powered by Disqus

Live Traffic Conditions


Follow Me on Pinterest

KKTV Latest Blogs

Resolution FAQ - (Stacia Naquin)

Updated: 05/14/2013 - I'm still focused on meeting my goal of doing a pull-up. And I'm almost there! But I'm always getting this question:

FIT LIFE: You're Never Too Old - (Stacia Naquin)

Updated: 04/09/2013 - Admittedly, there are days that I just don’t feel like working out. But then I met Viola. And if she can make working out a priority at 99, then none of us have any excuses! Here's how she's living a FIT LIFE:

More KKTV Latest Blogs

KKTV 3100 North Nevada Colorado Springs, CO 80907 Office: (719) 634-2844 Fax: (719) 632-0808 News Fax: (719) 634-3741
Gray Television, Inc. - Copyright © 2002-2013 - Designed by Gray Digital Media - Powered by Clickability
User Agent: CCBot/2.0 - 136971258