NEW YORK (AP) -- Facebook is dramatically redesigning its users' profile pages to create what CEO Mark Zuckerberg says is a "new way to express who you are."
Zuckerberg introduced the Facebook "timeline" Thursday in San Francisco at the company's f8 conference for some 2,000 entrepreneurs, developers and journalists. The event is also being broadcast to tens of thousands of online viewers.
The timeline is reminiscent of an online scrapbook, with the photos and text that users have shared on Facebook over the years.
Zuckerberg took the stage after a humorous skit, in which Saturday Night Live actor Andy Samberg impersonated him. The real Mark Zuckerberg looked considerably more playful and at ease than he has in past events, suggesting he is growing into his role as the public face of Facebook.
(Copyright 2011 by The Associated Press. All Rights Reserved.)
Facebook Makes Changes Overnight
Facebook made some significant design changes overnight, in part because of upcoming plans to incorporate music to the social platform.
In a blog post Tuesday, Facebook's Mark Tonkelowitz outlines the changes to the services' "News Feed." During the prior week, they also announced changes to Friend Lists and the implementation of a Subscribe Button.
The updated News Feed is organized with posts selected as "top stories" at the top. Those are designated with a blue corner on the upper left. Within the collection of top stories, posts will be in chronological order.
KKTV 11 News Director of New Media Phil Tenser says he believes this is based on the so-called Edgerank algorithm that Facebook has used for a long time. This promotes posts to "top story" status based on three factors: age of the story, frequency of interaction with the person who posted it and the kind of content (pictures are worth more than text, for example). However, Facebook has long been secretive about what each of those factors is worth and how exactly the algorithm works.
Facebook also incorporated a news ticker on the right-hand side. The ticker's been in testing with a small number of users for the past few weeks, and shows the most recent events within your Facebook network.
Thursday, at Facebook's F8 annual developer conference, a keynote speech from CEO Mark Zuckerberg is expected to map out the social network's strategy. Sources tell KKTV 11 News affiliate CNN that Facebook plans to partner with services like Spotify, Mog, Rhapsody and Rdio to allow users to share music.
The social network now has more than 750 million active users.
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