Facebook says it will now police its one billion users in an effort to crack down on hate speech.
The announcement follows mounting pressure from women's groups.
Several companies reportedly pulled their advertisements when they were seen next to offensive content.
The woman who helped start the petition to Facebook spoke out about why she thinks the social media site's policy change is so important.
"I think it's really important and a big step in terms of reaching a cultural tipping point in our attitudes towards rape and violence against women," Laura Bates said.
"Facebook has a huge reach you know, with over a billion users and that means that it does have a very exciting opportunity to shape cultural norms and what is publicly and socially acceptable or not."
Facebook says it will give more training team members who police for hate speech.
They also say they will implement a policy that requires users who create pages with questionable content to publicly attach their personal account to them.
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