Parents Take a Pass on Produce

Our changing economy can lead to some tough choices. Whether it's due to rising costs in the current economy, or lack of interest, people are saying no to the produce.

Some key players of a well rounded diet come without a lot of packaging, but carry a high value to moms and dads.

"To know she's getting good healthy food means a lot," said Tammie Taylor.

Taylor is a parent like those who responded to a recent study by the Produce for Better Health Foundation.

Results show heads of households think having produce on hand is important, but overall are getting less of it in changing economic times. Survey takers said their servings of fruit last year averaged nearly three a day. This year, just barely two.

"In these times that's what our customers are asking for," said King Soopers produce merchandiser Mike Vallejo. King Soopers stores are offering lower prices on fruits and veggies to make it easier to stretch a dollar.

"I've had customers actually thank me for offering lower prices," Vallejo said.

Experts say looking for canned and frozen alternatives can be as healthy and cost effective.

The study's bottom line: with a little looking, getting everything a growing family needs doesn't have to break the bank.

To follow more of the survey results, go to link below.

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