A government report suggests that companies are willing to shell out huge sums to pay for all those food and drink commercials targeting children.
The Federal Trade Commission report counts about 1.6 billion dollars spent by the nation's largest food and beverage companies in 2006 on marketing to children and teens. Of that, about a third was dedicated to selling soda.
Lawmakers worried about the growing childhood obesity rates asked for the FTC report. Senator Tom Harkin says the study means the industry should shift focus to selling children on healthy foods.
Spending on soda marketing came to nearly half a billion dollars, with the vast majority of it directed toward adolescents. For cereals, companies spent about 237 million with the vast majority of that amount targeted to children under age 12.
(Copyright 2008 by The Associated Press. All Rights Reserved.)
KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.
If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.powered by Disqus
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.