WASHINGTON (AP) -- The Obama campaign is running its first Spanish-language television ads aimed at rallying support among Hispanics, an increasingly important voting bloc.

The four television spots each feature an Obama supporter talking about the president's education policies, including improving Head Start centers that serve over 362,000 Hispanic children and increasing funding for Pell Grants to help nearly 2 million Hispanic students pay for college.

The ads will air in Colorado, Nevada and Florida, political battleground states with growing Hispanic populations. The campaign says the ads are the first in a series of Spanish-language ads.

The campaign also announced a wider appeal to Hispanics Wednesday, launching "Latinos for Obama." The effort is aimed at increasing Hispanic voter registration and helping Hispanics volunteer for the Obama campaign.