Campaign Spending At All-Time High


The price tag to help candidates win is reaching record levels.

Candidates are expected to spend a staggering $3.5 billion by Election Day. When broken down, it comes out to about $4 million for every congressional race. About a billion is paying for political advertising.

Evan Tracey, with Kantar Media, says that the way ad dollars are being spent is different in 2010.

"Traditionally, what you would see right now is groups cutting off people that they didn't think had a chance to win. Now, they're adding more races, so you're seeing the ad landscape get wider and wider as you get close to Election Day," he said.

An example of that is the National Republican Campaign Committee, which is airing commercials in 90 congressional districts. That's double the number from 2008.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:

Read Comments

Comments are posted from viewers like you and do not always reflect the views of this station.
  • by colorado Location: falcon on Oct 27, 2010 at 07:54 AM
    I'm so sick of the constant back to back campaign ads! The candidates should just stop and give the public a rest. I mute every one that appears. They're about as distasteful as the old Billy Mays commercials.
KKTV 520 E. Colorado Colorado Springs, CO 80903 Office: (719) 634-2844 Fax: (719) 632-0808 News Fax: (719) 634-3741
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 105859168 -
Gray Television, Inc.