Martha Stewart is using YouTube to market her eco-friendly laundry detergent. Consumer Reports tested all kinds of laundry detergents, including the one from Martha.
They all face the same challenge... In both top-loaders and in high-efficiency washers.
Bob Markovich with Consumer Reports says, "We also run the same kind of load using just plain water so we can see what difference the detergent makes."
Martha Stewart's laundry detergent claims it "removes tough stains." and Consumer Reports uses swatches soaked with tough stains.
After washing, testers use this device to precisely measure how much of the stain has been removed.
So how did Martha's detergent do?
In conventional top-loaders there was barely a difference between the swatches washed in Martha's detergent and those washed in plain water.
And the results from high-efficiency washers were only slightly better. Water's on the left. Martha's detergent is on the right.
So which detergents did well? For conventional top-loaders, Tide 2x Ultra Concentrated for Cold Water worked best.
For high-efficiency machines, Gain Original Fresh H-E is a best buy at just 6-cents a load.
If you're looking for a green laundry detergent... both Kirkland Signature Free & Clear 2-x Ultra.... and Seventh Generation Natural Powered H-E .... cleaned reasonably well in Consumer Reports' tests. Both detergents are for high-efficiency top-loading machines.