Frivolities for Fido (aired 7/31/04)

When you think about the costs associated with owning a pet, vet bills and food are at the top of the list. But you may be surprised to learn that people spend billions of dollars over and above the necessities. If you are a dog owner with too much doggone money, Consumer Reports found two perfectly preposterous products for your pooch.

This pet store has everything from baseball caps to pearl necklaces for their canine clients. “They get the very best. They are treated like one of the family.”

In some cases better – with fur coats and canopy beds!

Leslie Ware, the editor Consumer Reports “Selling It,” has seen some doggone delights too good to ignore.

For example, bottled water made just for pooches. It is fortified with vitamins and comes in four dog-delicious flavors.

The had a lot of fun with the names. They have puddle water, gutter water, toilet water and hose water.”

The cost? About two bucks a bottle. But that is nothing compared to another product Leslie found. “Our other product is called Bow-Lingual, and what it does it translates dog barks into English so that you know what your dog is saying.”

Leslie’s dog Sage helped her check it out. After putting the collar on, Leslie programmed in Sage’s name, gender and breed.

At first, Sage had nothing to say – no chance to check out Bow-Lingual here. But when someone came to the door, Sage got excited.

So what was Bow-Lingual’s translation? “Show me the love!” Is that really what Sage is trying to tell a stranger at the door??

If you believe that, this hundred-dollar device is for you! And if you are more of a cat person, well, you don’t have to feel left out of the market for frivolous treats for your pet. Meow-Lingual for cats id due to come out soon!

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