Consumer Reports: Supermarket Savings

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People spend more than $400 billion a year at the supermarket. But you can cut your grocery bill by thousands of dollars a year. No, we're not just talking about coupons and store savings cards. Consumer Reports has a lot of simple strategies that can add up to big savings at the checkout counter.

The average consumer spends almost 100 dollars a week at the supermarket.

But if you're a savvy shopper, you can save a lot of money.

Leslie Ware and Audrey Farolino (PRON: fare-oh-LEEN-oh) recently tested out Consumer Reports' shopping wisdom.

"Audrey and I went to the supermarket together and we bought the same kinds of items in the same quantity. But I shopped without a care for price and Audrey used all her shopping smarts."

They started out in the vegetable aisle.

"In the produce section I was really surprised to find how much convenience can cost you."

Audrey bought two bunches of broccoli and a bag of carrots. Leslie went for bags of precut vegetables. Audrey's savings — more than 13 dollars.

Another way Audrey saved was by choosing off brand cookies and store brand peanut butter versus national brands. Almost another six dollars in savings

View more Consumer Reports stories here.

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