Whiter Smile

Trident gum was first introduced back in 1962. Now sugarless gum outsells regular gum. Trident’s trying to put another type of gum on the map Trident White. It's supposed to make your teeth whiter. Consumer Reports ran a claim check.

The commercials for the new Trident White gum make a bright, white claim. " Trident White whitens teeth."

You may wonder if you can get a smile like that from just chewing a little gum.
Consumer Reports has examined the evidence. The manufacturer says its clinical study shows "a statistically significant benefit in the removal of tooth stain." But a closer look shows it takes an awful lot of chewing to see just a nine percent improvement.

"You had to chew two pieces of the gum for 20 minutes four times a day for four weeks."

"Wait — I have to chew it four times? I don't think I could chew it four times a day."

"I think if you have to do it four times a day for 20 minutes each. I don't think I'd do it."

"No, I don't chew enough gum to do that."

Consumer Reports has tested home-whitening kits it says are a better bet for getting teeth whiter.

Lab tests showed the most effective were Colgate Simply White Night and Crest Night Effects.

You apply them before you go to bed and leave them on overnight — a process you repeat for two weeks.

You may find that a lot easier than chewing gum eighty minutes a day for four weeks straight.

The home whitening kits Consumer Reports tested cost around $15. They use a weaker concentration of hydrogen peroxide than the kind used in dental offices. Dentists can get teeth even whiter but their treatments will cost you hundreds of dollars.

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