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Colorado Rolls Out State Logo
Posted: 9:56 AM Aug 29, 2013
Reporter: AP

Colorado is rolling out a state brand that officials hope will increase tourism and economic development.

The new logo with a snow-capped green mountain and a new slogan, "It's our nature," is going nationwide as part of the state's campaign.

Colorado marketing director Aaron Kennedy says the state has never had an official brand and the new one will be introduced on Thursday.

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