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Royal Gorge Begins Tourism Campaign After Fire

Posted: 6:40 AM Jul 4, 2013
Reporter: AP

Officials from the Royal Gorge area, with its railroad and historic bridge, are hoping to attract visitors with a print and online tourism campaign after a devastating wildfire last month.

The Fremont County Tourism Council agreed Tuesday to spend $10,000 in print and digital advertising and $27,000 on television and Internet. The Canon City Daily Record reports that tourism officials want to spread the message that the area is open for business.

The wildfire burned 5 square miles and temporarily halted the Royal Gorge Route Railroad, a tourist attraction that runs 22 miles round-trip from Canon City to Parkdale and passes by Colorado's iconic Royal Gorge.

The Royal Gorge Bridge and Park was also impacted. Of its 52 buildings, 48 were destroyed and the park's suspension bridge 955 feet above the Arkansas River suffered some fire damage but it's still up. However, the park will be closed until fall because of the fire damage.

The newspaper received the $10,000 for the ad campaign. Local television and media companies received the remainder of the advertising money.
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