There are just two weeks left for Coloradans to get health insurance--or risk a fine.
The AP reports that more than a quarter-million have gotten coverage through the state-run exchange, but they are disproportionately elderly. Only 24 percent of those who have signed up in Colorado are in the coveted 18-34 age group.
Young adults are essential to the Affordable Care Act's success because they are typically healthier and less costly to insurers, which can in turn drive down prices for everyone. But if young adults don't sign up, and insurers wind up with a more expensive group of policyholders, then insurance companies will raise their rates.
A campaign to attract younger policyholders kicks off Thursday in Denver.
For more information on the Colorado insurance exchange, click on the link on the side of the page.