A woman is speaking out about a hit-and-run accident that left her brother badly injured.
She's pleading with the public to help officers locate the suspect.
Police say a man deliberately hit Jennifer Jafari's brother with his truck in a fit of road rage.
The alleged incident happened shortly after 9 a.m. March 1 on the 5600 block of North Academy in Colorado Springs.
According to Springs police, two drivers pulled over on North Academy Drive and at some point, the victim got out of his vehicle. From there, the suspect hit him and took off.
Responding officers found an injured man in a parking lot. He was taken to the hospital with serious injuries.
"My brother didn't deserve this," Jafari said Saturday, one week after the incident. "What he does deserve is justice.
"I know there is someone who knows something, and ask that person to imagine if this person was their loved one...to please have compassion and come forward."
Jafari called a news conference Saturday, where she announced her family is offering a $10,000 reward in the case.
"I would like everyone to find who this person is...if you have a loved one...imagine what you would do if it were you."
Officers are now looking for a sky blue Toyota Tundra, driven by a white male in his 20s or 30s with long black or brown hair. The truck reportedly has out-of-state license plates and a rainbow sticker near or on the license plate.
Police are investigating the incident as an attempted murder.
Jafari appealed to driver in the hit-and-run Saturday.
"Find a place in his heart to realize that my brother has a family and everyone loves him...if he turns himself in, the consequences would be a lot less."