A study from two university professors blasts the U.S. ski industry's efforts to improve its environmental image and follow strict principles as largely hollow -- and little more than a marketing ploy.
University of Colorado at Denver Professor Peter de Leon, and
George Washington University's Jorge Rivera, say the four-year-old
"Sustainable Slopes Program'' is ineffective.
The two claim the Lakewood-based National Ski Areas Association provides for no outside oversight of the program, and doesn't require resort operators to follow specific environmental policies.
The association launched the program in 2000, outlining principles to protect land, water, air and wildlife.
The study is published in the August issue of Policy Studies Journal.