Endorsements Cancelled

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Kobe Bryant's sexual assault case has cost him another endorsement.

The NBA star lost his sponsorship with McDonald's. The 3-year agreement with the fast food chain and the L.A. Lakers guard expired December 31st and was not renewed.

An Italian chocolate company also pulled its contract with Bryant earlier.

Bryant's image has taken hits since a 19 year-old Colorado woman accused him of assault last year.

Bryant admits to adulterybut says the sex was consensual.