Naming Rights

By: AP
By: AP
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The name of the game is cash.

Another debate over name games could be brewing in Denver as the city considers selling the naming rights to a new lecture hall.

The five-thousand-seat hall at the new Colorado Convention Center could bring Denver 14 million dollars, if city leaders choose to sell its name.

Name games have divided the city before -- when Invesco Funds Group paid 120 (m) million to put its name on Denver's new football

The naming rights to the convention center itself can't be sold
because the state contributed 36 (m) million to build it.

But the lecture hall will be the highest traffic area at the

Denver-based Qwest Communications just paid 14 (m) million dollars for the naming rights to an arena and convention center in
Omaha, Nebraska.

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