Would Bazooka bubble gum by any other name taste as sweet?
A New York judge has decided an Argentine company can keep making its version of Bazooka even though its alliance with The Topps Company has long since descended into "scorched-earth" litigation.
The judge says the once family-owned businesses are entitled to share not just trademark rights but the secret formula that turned Bazooka into a baby-boomer's best friend.
The ruling that may keep the two firms stuck in business together includes a quick history lesson -- about how modern gum-making came out of failed attempts to make rain boots and bicycle tires.
Seems the inventor popped a piece of a Mexican tree byproduct -- chicle -- into his mouth, liked the taste and opened the world's first chewing gum factory instead.
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