The Grocery Game

A California housewife says she has supermarkets figured out. She believes she can save time and money when it comes to weekly grocery shopping. It's through her website,

Call for Action reporter Betty Sexton followed a family from Lone Tree to the supermarket, to see how the game is played.

For the Bigler family, any outing's a lot of work. But grocery shopping is no longer a chore---it's a game---where they get their score at checkout. Kathleen started playing after she had triplets and her husband lost his job. "I think my husband's happy with the savings. He's also happy with the choices because now we try new things that we wouldn't have tried before because they're such a good deal. Why wouldn't you?"

The Biglers learned about The Grocery Game from a friend. And like everyone else, they got a four-week trial membership for just a dollar.

They found the website spelled out everything. They log on every Sunday---the day a new grocery list comes out. They print out the items they're interested in from that list, and clip coupons from the Sunday newspaper.

Then the family heads to King Soopers to shop, since it doubles coupons and offers discounts to Sooper Card users. There, they only buy "blue" and "green" items from the list. And they stockpile expensive things like deli meat, cleaning supplies, and paper goods.

The idea, buy more than they need, because the game's shown them that stores operate on 12-week cycles. So they wind up only buying items at their rock bottom, lowest price.

The woman who developed the game is Teri Gault. She says after her husband lost his job, she learned how to feed a family of four on $35 a week. And she says most shoppers overspend because they don't know the best time to buy. "A lot of people think that if they have a coupon and the item's on sale, it's time to use it. But two-thirds of the time, that's not the right time. We recognize that as a phantom sale," says Gault.

Gault says her database lays out "when" to buy "what." And using that information, the Biglers score another big win. They spent $146, but saving a whopping $145.

The grocery game covers everything but "need" shopping, which is produce and dairy goods.

After the trial membership is up, the price of the grocery game is $1.25 a week.

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