The prices have come down at Steve Grosse's gas station in Manhattan Beach, California. Sort of.
The actual numbers have been replaced by the words "arm," "leg" and "first born."
Grosse says his sign is a gag, aimed at getting a laugh out of people ticked off by high pump prices.
But it's also something of a protest after his lease was terminated.
The 28-year Shell dealer says he no longer fits into the company's plans, so he's getting out of the business.
Grosse says he believes in having service bays and workers to help customers but, the way he sees it, the company wants "one employee and a convenience store."
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