Jewelry Line Can Trace Gold, Silver To Source
Jewelry Line Can Trace Gold, Silver To Source Save Email Print
Posted: 10:18 AM Jul 15, 2008
Last Updated: 10:18 AM Jul 15, 2008
Reporter: Associated Press

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Denver-based Newmont Mining Corporation is teaming with Wal-Mart Stores to offer a new line of jewelry that traces the source of gold and silver from the mine to the retailer.

The giant gold producer said Tuesday the partnership was formed to create a more transparent supply chain for the Love, Earth jewelry line.

The pieces will be sold at Wal-Mart Stores, Sam's Clubs and Walmart.com.

Newmont says the Love, Earth line will consist of products using gold and silver that is mined and manufactured under Wal-Mart's standards of environmentally safe conditions.

The other partner in the program is Conservation International, which works to protect the world's environment.

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