Tourism Promotion

Tourism

The state would be able to use about $25 million a year in sales-tax revenue to finance tourism promotion under a bill that cleared a House committee.

The catch is that all retailers would have to give up about one-third of the fee they receive from the state for collecting and submitting tax revenue.

Some retailers say that's an additional tax, but plan supporters say a small investment could bring potentially huge returns.

Voters in 1993 rejected continuing a tax to promote tourism and officials estimate Colorado's share of the national tourism market has slipped.