Coors, NFL Extend Deal

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Molson Coors is reportedly renewing its sponsorship deal with the NFL in a five-year contract protecting its position as the league's official beer sponsor.

That's according to a report published today in the Sports Business Journal, citing unidentified sources.

NFL spokesman Brian McCarthy confirmed the deal, saying Anheuser-Busch and Miller also had expressed interest in the sponsorship.

A Coors spokeswoman declined comment.