Santa's piling up more than presents this year. The big man's trackers at NORAD say Santa Claus is breaking records on social media and by old-fashioned telephone this Christmas Eve.
Volunteers NORAD Tracks Santa at Peterson Air Force Base in Colorado were fielding 4,000 calls an hour Saturday morning, on pace to break a record. Santa's NORAD Facebook page exceeded 840,000 "likes" by midmorning.
They're anticipating 100,000 phone calls, and more than 7,000 e-mails. Over 1,250 volunteers make up the NORAD Tracks Santa Operations Center.
The North American Aerospace Defense Command has been telling children about Santa's whereabouts every year since 1955, when a newspaper ad invited kids to call Santa on a hotline. A typo led dozens of kids to call the command.
The officers on duty played along and began sharing reports on Santa's progress. It's now a deep-rooted tradition at NORAD, a joint U.S.-Canada command.
When all is said and done, there's just one rule kids have to follow. Helpers said kids of all ages must be in bed, or Santa could skip their homes. Helpers said sometimes he doubles back, but there are no guarantees.
With six hours left before closing up shop, NORAD already recorded more than the 80,000 calls answered last year.