Name-Word Association

Image seems to be everything in this year's Senate race.

In a Rocky Mountain News poll, 33% of voters said they thought of "beer" when they thought of Pete Coors while 30% thought of "attorney general" when asked about Ken Salazar.

The poll also finds 53% of Colorado voters would vote for Salazar if the elections were held today while 42% support Coors, and 4% are undecided.

The poll finds voters overwhelmingly believe Salazar is more in touch with average families and cares more about the environment.