Image seems to be everything in this year's Senate race.
In a Rocky Mountain News poll, 33% of voters said they thought of "beer" when they thought of Pete Coors while 30% thought of "attorney general" when asked about Ken Salazar.
The poll also finds 53% of Colorado voters would vote for Salazar if the elections were held today while 42% support Coors, and 4% are undecided.
The poll finds voters overwhelmingly believe Salazar is more in touch with average families and cares more about the environment.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.