JC Penney Tweaks Pricing Strategy Again

By: AP
By: AP

NEW YORK (AP) -- J.C. Penney is revamping its pricing strategy -- again.

Six months after the mid-priced department store chain got rid of the hundreds of sales it offers each year in favor of a three-tier pricing approach, Penney is eliminating one of the tiers and bringing back the word "clearance."

Ron Johnson, the chain's CEO since November, said the moves come after feedback from customers showed that shoppers found the three-tier structure "confusing."

The former Apple Inc. executive spearheaded the change in pricing at Penney. The new strategy, effective Aug. 1, illustrates how difficult it can be to try to change the mindset of Americans who have become used to sales.


KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.

If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.

powered by Disqus
KKTV 520 E. Colorado Colorado Springs, CO 80903 Office: (719) 634-2844 Fax: (719) 632-0808 News Fax: (719) 634-3741
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 163862226 - kktv.com/a?a=163862226
Gray Television, Inc.