Blackberry Looking To Stay Competitive


It once dominated the smartphone market, but now the Blackberry finds itself struggling to stay competitive in a market now dominated by iPhones.

The company behind the Blackberry, Research in Motion, reported losing $125 million last fiscal quarter.

It's now using a new tactic: targeting corporations versus the average smartphone buyer, who the company acknowledges it's struggling to connect with.

The company is also looking for partnerships or joint ventures to help compete with Apple's iPhone.

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  • by joe and angie Location: cs on Mar 30, 2012 at 09:14 AM
    I thought Obama was the only Blackbarry losing a popularity contest?
  • by Ren on Mar 30, 2012 at 09:00 AM
    I like my Blackberry. I tried a Droid with a giant screen an it felt like I was carrying a brick in my pocket. If I want all the things a laptop can do, I'll just wait until I gety home and use that. For now, my compact little Blackberry does well.
    • reply
      by Kristopher A Alvarez on Mar 30, 2012 at 09:58 PM in reply to Ren
      Hey man, looks like you're not the only one who tried a droid and swithed back. looks like users are upgrading to ios and andrid but then find themselves not liking it and even more sad because they are locked in contract. if you like reading up on berries, vhevk out my site. @bbempire. blackberryempire. Check us out!
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