SAN FRANCISCO (AP) -- Netflix Inc. is raising its prices for rentals of Blu-ray discs. The change will triple or quadruple the high-definition surcharge on Netflix's most popular subscription plans.
The new rates announced Monday are being driven by the growing appetite for discs in the high-definition format. Blu-ray discs cost about 30 percent more than standard DVDs, so Netflix's profit margins are being squeezed as it expands its Blu-ray inventory.
Netflix had been imposing a $1 monthly surcharge for Blu-ray rentals since September, regardless of how much the basic subscription plan costs.
Effective April 27, Netflix will adopt a sliding scale that will slap higher Blu-ray fees on plans that let customers check out multiple DVDs at a time.
Copyright 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
KKTV firmly believes in freedom of speech for all and we are happy to provide this forum for the community to share opinions and facts. We ask that commenters keep it clean, keep it truthful, stay on topic and be responsible. Comments left here do not necessarily represent the viewpoint of KKTV 11 News.
If you believe that any of the comments on our site are inappropriate or offensive, please tell us by clicking “Report Abuse” and answering the questions that follow. We will review any reported comments promptly.powered by Disqus
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.