Breckenridge: Tourism Marketing Push Paying Off

By: Associated Press
By: Associated Press

BRECKENRIDGE, Colo. (AP) -- A $250,000 marketing push appears to have helped soften a plunge in lodging occupancy rates in Breckenridge this winter.

The Breckenridge Resort Chamber has been using the money on advertising and deals to lure visitors from cities including Dallas and Chicago to fill rooms.

The Summit Daily News reports that the town occupancy rate for December was projected to be 14 percent below what it was in December 2007, but instead it fell just 8 percent. The occupancy rate for January was down 12 percent from a year ago, which was better than a projected dip of 25 percent.

The chamber says the occupancy rate for Presidents Day weekend topped 90 percent, but it's too early to say how the rest of ski season will look.


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