If you're thinking about or have already cut your Valentine's Day spending, you're not alone.
Americans across the country are pinching those pennies in light of our current economic situation.
Glenn's Jewelry & Loans on Academy Blvd. in Colorado Springs is sort of like a pawn shop. They have their pawn license, but sell and buy only jewelry.
Lately, shoppers have been finding out that pawn shops are the way to go. You can save hundreds of dollars and still get something shiny for your sweetheart this Valentine's Day.
After all, a diamond, as you know, is a woman's best friend. "Men are getting diamond heart necklaces, they're buying ruby bracelets, engagement rings and diamond earring studs," said Glenn Hunter, Owner of Glenn's Jewelry & Loans.
The jewelry inside his shop all look brand new because they do all their touching up and polishing in-house. Second-hand items are hot items, it seems, at the moment. "People are shopping, wanting to save money and looking for really good bargains," said Hunter.
Ray and Kim Lannigan celebrated Valentine's Day early on Friday. "I wanted to make sure I picked out the right thing," said Ray Lannigan. So, he brought his wife with to Glenn's Jewelry & Loans.
Kim Lannigan was able to pick out the style and price. "We talked about not spending too much for Valentine's Day this year," said Kim Lannigan.
According to Hunter, his business is booming on both ends. More people are selling off their precious metals in exchange for cash, while a slew of others are buying used goods and dishing out less for special gifts.
As for Ray and Kim, they were able to find the perfect Valentine's Day present, a new wedding band. "We met 12-years-ago, knew each other for two weeks and got married. Now it's been 12-years," said Kim Lannigan.
Hunter says sales are up 30% compared to this time last year.